In the latest episode of Plant Based On Fire, we had the pleasure of speaking with Kathleen Gage, a seasoned entrepreneur and the founder of Vegan Visibility. With over 30 years of experience in the marketing industry, Kathleen has become a powerful advocate for the plant-based movement, dedicating her expertise to helping vegan businesses gain visibility and thrive in a competitive market. Her journey, insights, and commitment to a vegan lifestyle are not only inspiring but also serve as a guide for entrepreneurs looking to make a meaningful impact.
A Lifelong Commitment to Change
Kathleen’s path to founding Vegan Visibility was shaped by her personal transformation and professional evolution.
“I’ve been in business for 30 years, and my focus on the vegan market really took shape about six years ago,”
Kathleen shared. Her own switch to a plant-based diet, which she credits for her health and vitality, inspired her to align her business with her personal values. She saw the potential to merge her marketing skills with her passion for healthy living, animal compassion, and environmental sustainability.
What started as a personal health journey evolved into a professional mission to support businesses that promote positive change. Kathleen’s firm is dedicated to clients who share these values, helping them build robust, sustainable businesses that make a real difference in the world.
Insights You’ll Gain from This Episode
The Importance of Financial Stability: Kathleen emphasizes the need for entrepreneurs to keep their financial house in order. “Make sure your financial house is in order,” she advises. This approach ensures that businesses can weather unexpected challenges and continue to grow even in tough times.
Stepping Out of Your Comfort Zone: Success often requires pushing past fear and discomfort. Kathleen encourages entrepreneurs to take risks and embrace challenges. “If your palms aren’t sweaty, you’re not playing big enough,” she says.
The Value of Clear Branding: Whether to label your business as “vegan” is a common dilemma. Kathleen suggests that while it’s important to be clear about your values, it’s also crucial to recognize that branding can evolve. “Nothing is set in stone,” she notes, allowing for flexibility as your business grows.
The Role of Rituals in Business Success: Kathleen’s success is partly attributed to her daily rituals, which include meditation, journaling, and a commitment to a whole-food, plant-based diet. These practices help her maintain focus and clarity, crucial for navigating the complexities of business.
Leveraging Digital Marketing: Kathleen has been at the forefront of digital marketing since 1997. She understands the power of the internet and social media in building a brand, and she encourages entrepreneurs to embrace these tools fully.
Strategic Advice for Vegan Entrepreneurs
Kathleen’s approach to business is both practical and inspiring. She believes that to succeed, vegan entrepreneurs must be willing to invest in their businesses, seek out mentorship, and continuously adapt to the changing landscape.
“Get out there in a big way and start sharing your story,”
she urges, highlighting the importance of visibility in building a successful brand.
The Road Ahead for Vegan Visibility
Looking to the future, Kathleen’s goals are rooted in sustainability and health. At 70, she remains as vibrant and active as ever, serving as a living example of the benefits of a plant-based lifestyle. Her long-term vision is to continue impacting the vegan community positively, helping more businesses succeed and more people discover the benefits of a vegan lifestyle.
In conclusion, this episode of Plant Based On Fire is a must-listen for anyone interested in the intersection of business and plant-based living. Kathleen Gage’s experience, wisdom, and dedication offer invaluable lessons for entrepreneurs at any stage of their journey. To learn more about Kathleen and Vegan Visibility, visit VeganVisibility.com.
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