In the latest episode of Plant Based On Fire, Bryan sat down with Jason Demchok, affectionately known as the “Fiber King.” Jason’s journey from a childhood immersed in food culture to becoming a plant-based health advocate is nothing short of inspiring. Now, through his innovative Eight Week Gut Reset program, Jason is on a mission to transform lives by helping people optimize their gut health, one fiber-packed bite at a time.
A Passion for Food, Rooted in Family and Culture
Jason’s love for food started in his childhood, growing up in New York City. He recalls how his father, inspired by his grandfather’s pioneering role in the health food movement, would recreate dishes from various global cultures.
“Food was always at the heart of our family,” Jason shared during the interview.
This early exposure to diverse culinary traditions laid the foundation for his lifelong passion.
After spending years traveling through Asia and South America, Jason deepened his appreciation for the healing power of food. He immersed himself in the food cultures of these regions, learning how traditional ingredients and recipes could support health and wellness. These experiences, coupled with his dedication to plant-based nutrition, eventually led him to develop a system to simplify healthy eating for others.
The Power of Fiber and the Gut-Brain Connection
Jason’s own health journey took a transformative turn when he encountered Dr. Shanhong Lu, a renowned lifestyle medicine doctor, who introduced him to the Whole Food Plant-Based (WFPB) diet. The impact was immediate.
"Within ten days of switching to a plant-based diet, my gut felt better than it ever had,"
Jason explained. This moment sparked his deep dive into the science of fiber and its role in gut health.
“Fiber is more than just helping you ‘stay regular,’” Jason emphasized during the interview. “It’s essential for a healthy microbiome, which in turn supports your immune system, brain function, and overall well-being.”
His studies with fiber experts like Geoff Palmer only fueled his passion for educating others about the benefits of a fiber-rich diet.
This led to the creation of Jason’s Eight Week Gut Reset program. Designed to simplify healthy eating, the program focuses on shopping, prepping, eating, and repeating delicious plant-based meals that are easy to make and loaded with diverse fibers.
“It’s not just about food; it’s about creating a thriving microbiome community in your gut,” Jason noted.
Insights You'll Gain From This Episode
The Importance of Fiber: Learn why fiber is a critical component of gut health and how it impacts everything from digestion to mood.
Simplicity in Plant-Based Cooking: Jason’s approach to making plant-based eating simple and sustainable for busy lives.
Gut Health and Business: Discover how Jason’s passion for food has translated into a successful business that helps others heal through diet.
The Power of Diversity in Diet: How eating a wide variety of plant foods can optimize your gut microbiome and support long-term health.
Entrepreneurship Meets Plant-Based Nutrition
Jason’s journey to building his business wasn’t without challenges. Like many entrepreneurs, he initially thought that a great product would be enough to drive success.
“I quickly learned that marketing and outreach are crucial,”
Jason reflected. He’s since developed a deeper understanding of SEO, paid advertising, and how to effectively reach the right audience.
“I know my program works, and I’ve seen it change lives. Now, it’s about making sure it gets in front of the people who need it most,”
he said, offering valuable insight for other plant-based business owners who are navigating the competitive landscape of the wellness industry.
Food as Medicine
Jason Demchok’s story is a powerful reminder of the incredible impact that food can have on our health. From his grandfather’s pioneering work in health food to his global culinary adventures and now his role as the Fiber King, Jason has made it his mission to help others heal through the power of plant-based eating.
Whether you’re an entrepreneur looking for inspiration or someone interested in improving your gut health, this episode of Plant Based On Fire offers plenty of insights and practical takeaways. As Jason says,
“Your health is dependent on your gut, and your gut depends on what you feed it. Make it diverse, make it whole, and your body will thank you.”
🔗 Useful Links:
For more about Jason’s work and to learn about his Eight Week Gut Reset, visit Real Men Eat Plants.
Subscribe to the Plant-Based On Fire podcast on YouTube or your favorite streaming platform today and stay connected with our ongoing exploration of the complex plant-based business world.
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Episode’s Transcript
Please understand that a transcription service provided the transcript below. It undoubtedly contains errors that invariably take place in voice transcriptions.
Bryan (00:00)
Hello everybody and welcome to Plant Based on Fire where we talk about plant based businesses and their inspiring stories to thrive in our industry. I'm your host Bryan and today we have a very special guest on a mission to grow healthy, happy communities of humans with a happy, healthy microbiome in their gut. Welcome to the show Jason Demchok, the fiber king.
Jason Demchok (00:24)
Thank you. It's an honor to be here. Thank you.
Bryan (00:27)
I appreciate you hanging out with us again. We've had you on the Real Many Plants show a little bit and we're getting to know each other even better. And so I just wanted to help unpack your business a little bit more with all of our business side of the podcast network here. So just take us back and help set the stage for those that haven't seen the Real Many Plants show. Help set the stage of like, what's your inspiration? How'd you get started in your whole plant -based journey?
Jason Demchok (00:55)
All right, thank you. Yeah, so my grandfather had a deli in New York and so food was just a big part of the family. My father learned, my aunt learned and...
one of, he had it with his two other brothers. One of them got sick and the doctors had no options for him. So he, they just somehow found health food. This is like in the early seventies. And they just started getting into health food and selling it at their deli. And before you know it, their deli became a health food, like one of the first health food stores in America. And then eventually it became the biggest health food store on the East coast. So that's kind of my family background. So I grew up just
just hearing all this stuff. But unfortunately, I also grew up in the 80s. It was just so much junk food. My parents tried to keep it healthy, but I would go to my friend's houses and TV dinners were a big thing. So I did experience a lot of that. But then when I got a little older, I started thinking about my grandfather and just not wanting to get sick.
Bryan (01:51)
I know hungry man. You just made me think hungry man for sure, right? That's right.
Jason Demchok (02:08)
and I just I kind of experimented and I came across Ayurveda.
which was really impactful in the sense that it got me thinking about the body as a whole system. And it didn't just be like, well, your genes made you get this disease, your genes made you get this. It put the idea in my head like that, that we have some control over our health. And it also advocated a vegetarian diet, not a vegan diet. And I never liked the idea of eating animals. It always felt weird to me. So I was like, this is great. did it. I always had gut issues.
Bryan (02:19)
Mm -hmm.
Jason Demchok (02:43)
really bad gut issues like painful and I could never figure it out and it wasn't fully going away so that's when I discovered like the paleo diet and all these people saying you got to eat meat and avoid like certain lectins I I went down that whole rabbit hole and not
didn't get the results I wanted either until finally after many years I met a doctor named Dr. Shan Hong Liu. She's brilliant. And she was like, try the whole food plant based diet. And I said, that's crazy. Like all these plants are bad for your, she's like, just try it for 10 days. 10 days later, my gut felt better than it's ever been. And that's when the light bulb went off and I started really looking at the research. That's hard to come by because I find like the social media is so
with like these low carb diets.
Bryan (03:36)
Mm -hmm.
Jason Demchok (03:37)
That was great because I also studied cooking in many different countries. India, I lived in Japan for two years. I was an exchange student. So again, I loved cooking. I love grocery shopping, going to the markets. So I learned all that stuff. But then when I was getting into this low carb stuff, I was so restricted because people say like the vegan diet is restrictive. Low carb diet is so restrictive. I had to give up fruits and whole grain. I didn't eat fruits for years, just like berries. And then all of sudden I was
Bryan (03:57)
Mm -hmm.
Right?
Jason Demchok (04:08)
It was like such an amazing moment. Like I can cook all these foods without the guilt and then quickly after that, soon after that...
Bryan (04:10)
Yeah.
Jason Demchok (04:17)
I would be on these calls, these workshops with plant -based doctors, and I was reading all the books, and I really noticed there were some good recipes, but they were so complicated. just little by little, I came up with a way to batch cook different things and have your food stock, because nobody has time. I mean, that's just the reality. But better or worse, maybe AI will change things, but right now, everybody is really tight for time. So I came up with a way.
Bryan (04:28)
Mm
That's right. That's right.
Jason Demchok (04:47)
like if you have two to three hours a week you could prep enough food for the whole week or for five days you know the potato will last five days so you know in fact the potatoes and grains if you cook them and then let them cool off
Bryan (04:53)
Mm -hmm.
Jason Demchok (05:01)
up to 30 % of the carbs actually turn into fiber, into resistant starch. So it's not only is it cool to have a whole thing of millet or brown rice and potatoes, sweet potatoes in the fridge, they're actually getting healthier by letting them sit overnight.
Bryan (05:07)
Hmm.
I love it. Man, you really unpacked a lot there. So you've had quite the journey and it's, I'm jealous cause like I looked into the Araveta a little bit here and there. And it's just like they have those temples all around the globe, honestly. And you can go for like a two, a 10 day or, one month, like deep dive or something like that. And like, really, I don't know, there's all we could, should do a whole episode on that separately, but you've, you've gotten to do have some culinary adventures all around the globe. sounds like.
Jason Demchok (05:21)
Sorry.
Mm -hmm.
Alright, alright.
Bryan (05:46)
I know we were talking about dosa the other day. I would love to know your Chana masala recipe, because I've got mine, but I'd love to see what yours tastes like. So we'll have to trade that. You went through this amazing transformation, and I think that's what led to your sort of eight week gut reset program. Talk to us about that program a little bit and what some of the core principles are and how people can find out about that.
Jason Demchok (05:49)
Yes.
Absolutely.
Yeah, thank you. Yeah. so, you know, we have heard all we hear about, if you're on Facebook, where most people are getting their science from, right? It's carbs, fats, and proteins. Like it's all we hear about high carb diet, low fat diet, but there's another arguably more important macro nutrient than all of those, which is called fiber.
So again, when I grew up, I was told fiber just helps you poop better. It's just, you know, it adds bulk.
And then when I had this transformation and I felt better after 10 days, I stopped having burning in my gut for the first time, as long as I can remember, said, what happened? Like, how did this work? You know? And I came across the book called fiber fuels, which I'm sure you've heard of. And that was like the light bulb moment about the microbiome is literally a colony and an ecosystem of these bacteria, which communicate with
Bryan (06:59)
Mm -hmm.
Jason Demchok (07:12)
with each other, which turn our genes on and off, control our immune system, protect us. And so I was...
Just like thinking like, and he said, I'm sorry, he said in the book, the diversity of the fiber you eat, the diversity of plant foods you eat equals the diversity of the microbiome. So that was like so exciting. It's like you get to eat, get different colored potatoes, get different, like just putting as many plants, it became like a game to me. How many...
Bryan (07:34)
Mm
Yeah, yeah,
Jason Demchok (07:50)
Plants and I put into my into my daily routine and a lot of people have a hard time So that's kind of how my program started like dr. Greger talks about the daily 12 and greens beans whole grains fruits fermented vegetables sprouts like all these kind of things if you if you can try to get them in a daily on a daily basis so I came up with a way to show people at the very least if you just make this Buddha bowl or bliss bowl you're getting
guaranteed you're getting some greens, some beans, some whole grains. You know, I put apples in there, you're getting fruits, you're eating all of these areas. So yeah, it's just, it was just so exciting to realize like, you know, all these different fibers actually feed the microbiome and that's our brain. So it makes serotonin. So you actually, it actually improves your mood.
Bryan (08:25)
Yeah.
Yeah.
Mm -hmm.
Jason Demchok (08:46)
So it's just like a no brainer to me. Like it just was so exciting that and then, and then the greatest thing that I think you understand too is like, not only is this a diet where you feel great, you look at animals and you know you're not harming.
but it's also the healthiest diet for you. And it's the best diet for the environment. It's like the three major things are all taken care of in this one diet. It just made so much sense. And then that was the amazing part, but then trying to explain that to people, that's the hard part.
Bryan (09:11)
Yeah.
Yeah, that's our challenge. We've just been indoctrinated for hundreds of years and these other little ways of doing it. Marketing engines are strong, all that good stuff. But I've gotten to live in a few different places around the globe and definitely have traveled a bunch. You have done even more than me, it seems like, honestly. And I'm just curious, how do you incorporate
some of these different global food traditions into different recipes while still making sure you're jam packing, like you said, the health benefits in there.
Jason Demchok (09:50)
Yeah, exactly. Like, you know, I lived in Japan and I would like in my free time, I would meet like the grandmothers and be in the kitchen with them. And Japanese food is already super healthy. I mean, they're using meat, which is fermented.
Bryan (10:03)
Mm -hmm.
Jason Demchok (10:08)
But yeah, that's really what I do is like start with a traditional recipe, but you know, then there's like added sugar and then I'm like, well, could I replace that with a date instead of sugar? And it tastes even better. So it's a lot of experimentation. Like I will, how I work with the dosa, for example, I learned that from a South Indian woman, like came here from South India, incredible cook.
But unfortunately, they use a lot of oil. That's a really big thing. use ghee, in South Korea they use oil. So she showed me how to do it, and I'm like, was delicious, of course. And then I spent the whole summer, like, you know what? Because they use a specific rice. I'm like, what happens if I use brown rice instead for the dosa? Worked out perfect. Okay. Instead of like this one type of lentil, could I try peas? Boom, it worked. So I just keep refining it, and then I
I came up with a way to make it without oil. And then I went back to her recently and I made it for her. And I covered it, I cover it. So that's how you cook without oil, it kind of steams it. She looked at me, she's like, you know, my grandmother used to make it this way. Like before oil was so available.
Bryan (11:03)
Okay.
wow! Yeah.
Jason Demchok (11:23)
people didn't use as much oil. So to answer your question, it's like, find something and I just keep, what I try to do with everything is make every recipe as simple as possible. How many ingredients can I take away? like you see these cookbooks, want, they have this, this is what I noticed about cookbooks is like, they wanna make their recipes seem fancy, so they add so many unnecessary ingredients.
Bryan (11:46)
Mm -hmm.
Jason Demchok (11:47)
So I try to keep it as simple as possible. So I just refine it, refine it. How can I get more fiber into it? And then you hit that sweet spot and it's just perfect.
Bryan (11:55)
Mm
Yeah, you should. You should reach out to Shane Martin with Shane and simple if you know him yet. You should talk with him. Check out Shane and simple because he's got all most every recipe has is less than five ingredients and stuff. So there's some strong collaboration. I get I get daunted when I look at a recipe and there's 47 ingredients. Holy do I even have this in my in my?
Jason Demchok (12:06)
And there you go.
My food program is it's like eight different skills, but each skill has like two to three ingredients. For example, if you look up the recipe for, I'll give one recipe right here now. It's like the balsamic onions. If you type that in, look at the recipes, like you'll get a whole bunch of recipes. It's like onions, balsamic vinegar, sugar, like salt. And you just need the onions and the balsamic vinegar and it's perfect. It's like, you know, so.
Bryan (12:29)
That's right.
That's right. That's right. That's right. And you and there's like 20 different kinds of balsamics now, you know, infuse this, infuse that. So if you pick the change, the flavor palette just a little bit there. Yeah, I obviously I'm trying to keep this on the business side of things a little bit here. So talk to us about your entrepreneurial ship journey. You and I could clearly geek out about the food and the recipes for the rest of the show. How on the entrepreneur side, what have you seen as some of your biggest challenges?
Jason Demchok (12:50)
So yeah.
yeah. Alright.
Alright.
Mm.
Bryan (13:16)
and trying to bring this plant -based business and this gut health program forward and finding clients and how have you overcome some of them.
Jason Demchok (13:25)
Well, great question. I'm in the process of overcoming it because I don't have a business. But some of us, some of us like you are a little bit more advanced. Like I don't have a business background. I've been into psychology and Buddhism and food for so long. So I thought going into business, like you have a great product, you show good results. Everybody's going to be knocking down your door. Right. And that's not
Bryan (13:29)
We all are, we all are. There's always another problem, I hate to tell ya.
Right, field of dreams. Right.
Jason Demchok (13:53)
So I recently met a few people, including yourself. This is why it's such an exciting time. I opened up, when the student's ready, the teacher appears. So I got a few teachers. I am now learning how SEO works and paid advertising works.
Bryan (14:07)
Mm -hmm. Mm -hmm.
Jason Demchok (14:10)
So luckily I have people coaching me through this because I know that if you don't know what you're doing, you could just throw money at advertising and lose a lot of money very quick. I know people who lost it all. So I'm working with people on keywords and, and, know, just a lot of different tricks. I think, I think, yeah, so I, I, I'll know more. I'm working on this as we speak, but I, I could see it now. Like,
There's like an intentional way to do this. In other words, instead of trying to like, it's gonna spread word of mouth. I'll tell my friends and my friends will their friends, but they don't do it. And then you get into fights with your friends. You're like, why aren't you telling people about this? So I'm learning to just let go and put it out there, like spend a little money on the
Bryan (14:44)
Mm -hmm.
Jason Demchok (14:56)
and do market research and then refine it. Because I know my program is amazing. I know you follow it, you get the results. I have amazing testimonials. I have everything in place and now I just need to get in front of people. So that's the best I can answer. Like I've made all the mistakes now and now I'm ready to just surrender, let go of some of the ego, let some people who know more about this like guide me through this process. And yeah, just, and also what I'm going to start doing
Bryan (15:22)
DIRT.
Jason Demchok (15:25)
now is putting out more content.
Bryan (15:27)
Yeah, that's the key. So join more podcasts like this. That's a great way to get the word out. I would say I coach a lot of businesses and the number one thing I tell everybody is when is the last time you've asked your previous customers to recommend you because you can't do it once. You have to do it more often because they they they love you. They love the program you offered and then they just forget. So just like going to church or other things like they're constantly saying like
take this card home and pass it out and invite people to this Easter service or whatever. You have to do it all the time because your biggest fans are the ones that are gonna help you promote it. So make sure you're doing that as well if you aren't already. But that's a tip for others out there. Yeah.
Jason Demchok (16:08)
Thank you. I feel good too. Yeah, because I feel like, I asked them once. I don't want to bother them again. But you're saying just gently ask them.
Bryan (16:15)
Nah. Yeah, absolutely. You know, why not? I think you totally should. I'm curious on, you know, I have not developed any courses and stuff. So what is the work and the effort that goes into creating a comprehensive program like the eight week gut reset?
Jason Demchok (16:36)
Yeah, thank you. I love making programs because that's just the way my mind works. It's like you get the result you want, right? In my case, I want people to have so much confidence to go in in the supermarket, know exactly what to buy and have these these eight skills just memorize or able to pull up really easily and they can make food for themselves or family. They're like, I like people who like, I'm afraid of the kitchen. I want to I want to people help people love the kitchen. So I start with the result I want.
Bryan (16:58)
Mm
Jason Demchok (17:07)
and I'm like how do I get there? How do I like backwards engineer this? So that's my process and you know I used Wix at first. It's pretty easy you know it's pretty easy again like I'm pretty good at this kind of stuff if you're if you're not good reach out to me I can help you develop a program or someone else you know someone who like you can go on Fiverr
Bryan (17:24)
There you go.
Jason Demchok (17:29)
But you know, want to make it, I think the best formula is you want to make it not too easy, but not too difficult. Just that sweet spot. So again, no one has time, right?
Bryan (17:41)
Mm
Jason Demchok (17:41)
So I eight week program, it's like the first week you're making a salad and the dressing. So it's like, it's literally like five minute video, like keeping it as simple as possible. And then people like, just focus on that next week, keep making the salad and the dressing. Like we're building the habit. Now I'm going to show you how to pressure cook the beans and then that's all we're going to do. And then the next week, so each week we're building upon the previous one. So by the end of eight weeks, you have eight different skills.
you can put it all together into one bowl.
Bryan (18:14)
I love it. You and you learn those skills and then you figure, I can mix and match this and I can build these combos and yeah, exactly. And I feel like, I don't know, for me growing up as an 80s kid myself, I don't feel like my parents taught me a whole bunch about cooking. You know what I mean? Like we didn't, we didn't do it like potentially their moms did with them to a degree because we moved into this fast food.
Jason Demchok (18:20)
Exactly.
Bryan (18:39)
Microwave culture to a degree. mean I learned the basics, but at the same time I didn't learn some of the more intricate things around that so interest
Jason Demchok (18:47)
That's exactly, I mean, that is again, one of the things that saddens me so much, because I did have the privilege of growing up cooking since I'm seven years old with my father, food shopping. It was just so much fun to be able to take hard beans, right? Put them in water, they become soft, you cook them, and before you know it, have.
Bryan (18:57)
Mm -hmm.
Hmm.
Jason Demchok (19:07)
an amazing source of fiber and protein that you can mix and match with all different sauces. so yeah, I really want to share this amazing, you know, just natural gift experience of being able to cook. So so so yeah, you're absolutely right. So many people just just didn't learn to do it. And it's just like such an important skill to have. Like I everywhere I go, I can cook. People love you. You know, you always
Bryan (19:09)
Great.
That's right. That's right. You make instant friends as soon as you start making a meal. That's right. Well, you touched on it a little bit, like the Wix website, the Squarespace, those tools are fairly easy to get them to that like 80 % mark. And then you start working on marketing and you start working on, on links and getting links to your website and all that kind of SEO marketing type stuff. I'm just curious if you've seen like how
What other avenues are you working to promote your business online? What works best for you strategy wise? Have you played with directories like Yelp or Happy Cow or VegReg as a part of that strategy? Help us unpack that a little.
Jason Demchok (20:12)
No, like I said, I've been pretty, pretty behind in all of that. Like I had this, I would say naive idea that, you know, it would, it would spread like word of mouth and I have good months and I have weak months. Like if I'm traveling like now, like I lose a whole month, you know? So that's why I realized like, and my recommendation for everybody, if you're like me, I think a lot of people, we all have different minds, you know, I'm, I love research. I love to study.
I love to create in the kitchen, but I just don't have a marketing mind. so that's why I recommend definitely hire people. We're in an age now, I think it's really important to work together. Even if, you know, like, and that's kind of how I see the future too. Like we don't have to create a business together, but we can have these good relationships with other skillful people. But absolutely, that is all part of the strategy. I need someone like a project manager.
Bryan (21:11)
Yep.
Jason Demchok (21:12)
who could be like, now we're going to do your Yelp. Now we're going to, like, I just started with Google My Business. So I started, I registered my business. So that's really all I've done up until now. It's been really just word of mouth and, just, you know, posting and just talking at local events. And I spoke at some expos that that usually brings some good clients, know, but, now, like I said, I want to be able to just be traveling and people are just showing up at the website, but that does take a lot of work.
Bryan (21:17)
Mm
Sorry.
Jason Demchok (21:42)
with the SEO. if you do the work, what I'm understanding that was if you do the work, it does work. Yeah.
Bryan (21:42)
Yeah, it does.
Absolutely. Yep, it does. I can attest to that for sure. I've been helping.
Jason Demchok (21:52)
Thank you for reminding me because that's what I need to because I just get so
Bryan (21:54)
And it's just it's simple. It is just time boxing. You know what mean? If you get up every day and you spend your 15 minutes on the social media and then you spend 15 minutes putting a couple of links together, 15 minutes on this strategy, like carve out that hour or so to focus on your business in some fashion. I think you'll really see that start to come to fruition because it's that one percent better every day kind of concept. It'll just incrementally add that value for you. So. I'm curious, you touched on it a little bit, though, like.
Jason Demchok (22:20)
Thank you.
Bryan (22:23)
How do you stay up to date with the busy life, running a business, traveling and all that stuff? How do you stay up to date with the latest nutrition and dietetics studies and bringing that information to your clients?
Jason Demchok (22:36)
Well again, it's like I think one of the best things we could do is to always have people smarter than us around us, you know, at all times. So yeah, I know a lot, but
You know, Jeff Palmer who you interviewed, he's like my go -to guy. he, every Thursday he puts out a video with the most cutting -edge science and he shows the research of how it was done. So I follow a lot of people like him. There's a guy, Mike the Vegan, Dr. Greger. just say, I just do a lot of, you know, reading that stuff and then I do my own research.
Bryan (22:48)
Yeah.
Jason Demchok (23:13)
on things and so yeah it's it's it's to me it's like it's exciting like i look forward to jeff's video every week to see like what new studies are and and i i experiment with different herbs i'm also an herbalist so i love just making different teas and finding out these new benefits that the ancient people knew in ayurveda but now are being shown like you know turmeric and all these compounds
Bryan (23:35)
It makes it makes you wonder how how those pyramids were built and if we're actually just relearning everything a second time, you know what I mean? Like that we already learned all this stuff before, right? Yeah, that's awesome. Jeff Palmer is an amazing, amazing like scientist, in my opinion. I've been on his show and I've seen his his he just dumps words of wisdom every time I chat with him and hit me with all the latest cool science. So I'm just curious, like.
Jason Demchok (23:46)
Totally.
Absolutely.
Bryan (24:03)
For other people that want to get into building a program and maybe following in your footsteps a little bit, the road is long and hard, but it's that for every business no matter what. So what advice would you give to aspiring entrepreneurs interested to join us in this plant -based sector?
Jason Demchok (24:22)
You mean like creating a program and stuff? Well, yeah, I would say...
Bryan (24:22)
Yeah, if they wanted to create their own business, how do you how could you help inspire more entrepreneurs?
Jason Demchok (24:29)
I would say, know, like find your absolute passion. Like, you know, for me, I, like I said, I fell into this. I've been cooking my whole life. I've been obsessed with health. And then I finally found like the diet that works the best. So that was a big moment. And then I'm hanging out with all these amazing doctors and noticing that they're all talking. This is honestly like something that I'm really passionate about changing. It's like.
Even these plant -based doctors, they talk it, but they're not even eating as good as they could themselves. like, should be doing this. And if you can't do it, hire someone. Like, I'm really a big advocate. I lived in South America. I lived in India. Everyone has a maid that can come over, you know, and it's cheaper than eating out every day. And like, you know what I mean? Hire someone. I really just, I just, so that became my passion. It's like,
Bryan (25:01)
Mmm, yeah.
Mm -hmm.
Jason Demchok (25:24)
And it's still, it's hard when you're doing something that's really never been done and people don't want to learn how to cook. Everybody wants something quick. So I think it's really just find your passion, find who's your ideal client, and then you have to clarify that message. So for me, it's just, again, the food, the nutrition.
And then, yeah, like be prepared that it's gonna take a while, but yeah, like you said, but you know, just find, like, I guess what I noticed a lot of people, things that people are really good at, they take it for granted. Like for me with cooking, I didn't realize that most people don't even know how to boil water. Like I was cooking like,
Bryan (26:11)
Mm -hmm. Yeah.
Jason Demchok (26:19)
Complicated stuff when I was 12 years old So I think if people realize like what they can do so easily I think we think work has to be like to make money you have to do something difficult and that's something you enjoy But maybe like something you're already doing You could turn it into a program because all you have to do is take people who are
Bryan (26:19)
Right.
Mm -hmm.
Yeah.
Jason Demchok (26:43)
beginner compared to you. don't even have to be the best. You just have to be that much better. And in fact, think, you know, like keeping it for someone who's a high level, keeping it easy is a challenge, you know, so you don't have to actually do like, I see these things. It's like, you know, 200 down, you know, pay me 50 bucks and you get like 200 cookbooks and all these downloads.
Bryan (26:54)
Mm -hmm.
Jason Demchok (27:07)
That's, you know, if they're not actually making it and putting the food in their belly, it doesn't count. So my goal is to get the food in people's belly and to change the ecosystem, which takes, you know, about eight weeks, you know, but not only that, but I want them to retain it. I want them to be working this way for the rest of their, being able to have these skills for the rest of their life. So keep this simple.
Bryan (27:12)
That's right.
That's right.
I love it. Yeah, absolutely. And it's true. Like I take for granted. I know the DNS and the SEO and all that stuff. I love geeking out on all that kind of stuff, but it is it is something I take for granted. And then I and then I start to boil some water for some pasta. I'm like, man, how much salt should I put in? How do I keep the pasta from sticking together? All these little things like got a million questions on. And and I fake it till I make it a little bit there. So this has been awesome, Jason. I appreciate you hanging out with us.
Tell us what is your long -term vision for the programs that you're trying to create, and then how can we help you as a community?
Jason Demchok (28:08)
wow, thank you, yeah. Long -term vision, wow, I mean.
I would love to see like physical locations, like I said, in my mission. It's not just about creating amazing, healthy environments of microbes in people's guts. I want to see more people getting together because that's a whole nother part of the healing process is community. And it is so interesting how like our gut is a community and like it's not just, you know, taking one probiotic. so,
Yeah, I I would love to create like physical locations, like a zero waste organic stores with cafes. So yeah, people are busy. So I would love to create a place that people can just come in and it's an easily franchisable idea. related to the program more, yeah, I would love to see, know, to create a few more programs. I have a second program, which is a little bit more advanced where we get into like vegan cheeses and.
meat like hummus more more different more kind of stuff but
I would love to, you know, train some coaches to be able to do what I'm doing. know, people who really get the message, have the coaches and just be able to expand it and show people, you know, like you can, you can learn how you could have no cooking experience and you could make like, like if you, you look at my Instagram, like you could see these bowls I make, they they're colorful. They look amazing. They're super delicious. I have people who meet every day, eat my food and they feel great. And they tell me they feel great.
Bryan (29:22)
Mm -hmm.
There you go.
Jason Demchok (29:47)
But yet they're not ready to change.
Bryan (29:48)
They're not ready yet. We'll keep working on them. How do we get in touch and what can we do as a community to help?
Jason Demchok (29:57)
So I would say yeah, just come hang out with me. If you go on my website, OptimizedGutHealth .com, it's super easy to get a hold of me. Get on a discovery call with me, get to know me. And yeah, of course you could share my stuff.
Yeah, come talk to me. have the program, but I'm always happy to accommodate people. Some people say, well, I don't want to cook. Okay, I have a service where I could help you shop in Whole Foods and eat as healthy at the airport as possible. So I can walk you through that. But yeah, I guess let's just get in touch and give me a little bit of your time to share.
how easy this is and the amazing results you can get. Because it's always like, I don't have the time, I don't have the money, I like my bad food. So it's like.
Bryan (30:49)
Yeah.
I don't know if any I don't know if everybody said they do like their french fries now and then but at the same time there's there's some healthy ways to even do french fries so yeah absolutely.
Jason Demchok (31:02)
yeah. If you go on my website, there's two videos also, explain a lot of the science behind that. I'm really just trying to get people to understand like, like Hippocrates said, Ayurveda says all disease starts in the gut. And that has been, again, proven like with modern research. So if I can leave with one, one simple message, it's like,
Your health is dependent. Your happiness is dependent on your health. If you're healthy, you can go. My goal is not to just focus on being healthy all time. People can be real health nuts. So it's like, you get healthy, so then you can go be a great part of your community. But to get healthy, you need to have a healthy gut. And to have a healthy gut, you need to feed it diverse fiber. That's the thing. Thank you, yeah.
Bryan (31:42)
That's right.
That's right. Well said. Well said. Well said by the fiber king. Thank you, Jason, for being here. We really appreciate you.
Jason Demchok (31:59)
Pleasure.
Bryan (31:59)
That is all the time we have for this episode of the Plant Based on Fire podcast. Thanks again, Jason. We really appreciate you joining us, sharing your insights and experiences with us. If you like this episode, click that like and subscribe button down below. Until next time, everybody, keep that fire burning.
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